Switzerland is a small, highly developed, multilingual market situated in the heart of Europe. Its population of slightly more than 7 million people (including approximately 20 percent non Swiss) is culturally diverse, well-educated and affluent. It consistently ranks high on quality of life indices, including highest per capita income, one of the highest concentration of computer and Internet usage per capita, highest insurance coverage per individual, high literacy and health care rates.

Switzerland is a business location with ideal operating conditions for companies. Here you will find a first-class infrastructure as well as a highly motivated and well-trained workforce. It has liberal trade and investment policies, and a conservative fiscal policy. The Swiss legal system is highly developed, commercial law is well defined, and investments are protected by solid laws and policies. The Swiss franc is one of the world's soundest currencies and the country is known for its high standard of banking and financial services. Trade is the key to prosperity in Switzerland. The country is dependent upon export markets to generate income while dependent upon imports for raw materials and to expand the range of goods and services available in country. Europe is by far the most important market. Four-fifths of all imported goods and almost two-thirds of all exported goods are traded with the EU. Germany has traditionally been the most important trading partner with Switzerland, ahead of the neighbouring countries of France and Italy.

Switzerland serves as an excellent test market for businesses hoping to introduce new products into the European Union (EU). However, a company new to the Swiss market is well advised to engage the services of a technically qualified Swiss agent with good market knowledge.

Frank Kebbedies Company-Services supports companies to establish their target business in Switzerland.